Chef, do you struggle with focus?

I ask this question often of my coaching clients. 


If you are like me, then you know the feeling of having a ton to do and not a ton of time to do it, you make a plan to pack it full of should dos... but what are your must-dos? At this point in your career if you are not making time for it (whatever it is) it's not going to get done.

Let's shake up the norm and evolve your skills.

This isn’t just talking about accomplishing your goals and it’s not about pointless dreams for a future that might appear from hope. Hope is never a winning strategy.


Day 1:


You will gain the strategies that the worlds most successful chefs and entrepreneurs are using now to get unequaled results, including  

  • Extracting from you, your highest purpose & helping you understand how the industry needs it more now than ever.
  • Build the infrastructure and “machine” that will be your process for getting results.
  • Uncovering unseen obstacles between you and your purpose, that may be holding you back.
  • Learning the most significant obstacle that chefs face & how to overcome it.


By the end of day 1, you will have a clear understanding of where your focus needs to be to get where you want to go and how to adapt my focus solutions to get you on your path and keep you on it.


Day 2:


Day 2 is all about the Enemies of Focus. Learn how you can recognize them & OVERCOME them.


Once you have identified your focus (from DAY 1) and the perfect weather path… I want to introduce you to the 5 enemies that will work to interfere with your progress regularly.  It’s time to remove the none-sense time wasters that are not serving you.


On day 2, you will test your distractions and download the solutions to carve out the time you need to get the results you want without sacrificing what matters most.  

Leading to a truly great impact on your life and those that support you by...


  • Removing time, energy, and low return distractions to spend your energy and focus where it makes the greatest impact.
  • Taking advantage of free and inexpensive resources and tools that turn your smartphone, tablet, and desktop computer into the powerfully effective tools they are designed got be.
  • Once you uncover the major enemies of focus and begin to understand how they interfere with you, you will get equipped with the tools to cage distraction, amplify your energy and move fluidly through challenges and struggles.


Day 3:


Day 3 is transformation day:
You will Unleash the power of your Focus & Learn how to master your habits to get results.


Millions of chefs have “successful” careers in the hospitality industry, with products, certifications, and profitable culinary programs.  So what is the difference between all of them and those that build true and lasting empires of impact?


Day 3 will expose you to the exact steps needed for transforming from tired and unfulfilled into a master of the craft who thrives in their personal and professional life.  You will…

  • Discover how to find and leverage 10% time to turn information into understanding and action into results, so you can walk away from this event with total clarity on how to implement the tools of focus. 
  • Learn how to overcome the number one obstacle that prevents chefs from ever reaching the goals they set for themselves and engage the raw power of breathing to stay grounded.
  • Crush the obstacles that stop culinarians every day from stretching and executing at the levels they wish they could.


By the end of day 3 of the Foundations of Focus, you will be on a brand new path toward unimaginable impact, life-altering results, and the skills needed to perform at a higher level.

What's Included

  • DOWNLOADABLE WORKBOOK

    A 63-page workbook that you will want to print and if you are like MC Ford follow along and take tons of notes. With this workbook, you will deepen your learning experience and better implement what you have learned.

  • LIFETIME ACCESS TO THE REPLAYS

    This is access to the full 3 days masterclass.

  • BONUS

    Pre-Day 1 Training all about clarity and purpose.

  • Day 1

    Gain a clear understanding of where your focus needs to be to get where you want to go and how to adapt my focus solutions to get you on your path and keep you on it.

  • Day 2

    Uncover the major enemies of focus and begin to understand how they are interfering with you. Get equipped with the tools to cage distraction, amplify energy, and move fluidly through challenges and struggles.

  • Day 3

    How to be on a brand new path toward unimaginable impact, life-altering results walking away with the skills needed to perform at the highest levels imaginable.

Focus Strategies for Unequaled Results

Your team, Chefs, and family all NEED YOU to be working on your PURPOSE. 

Read that again. That's why they follow you. 

They need a LEADER who has objectives and who's committed to their purpose. 

If you’re like me, you’ve dropped the ball on projects that you thought you had time for. You’ve overcommitted. So how can you stop dropping the ball? 

It took me some years to figure that out but it's come down to CLARIFYING what it is that you want to get done and then saying NO to all the other things that will interfere with it.

We will clear the space that you need to make sure that you're making the right time for the priorities in your life. To make sure that you're WORKING FORWARD towards your PURPOSE.

Join me and learn:

  • WHERE your focus needs to be to get where you want to go.

  • How to ADAPT YOUR FOCUS solutions to get you on your path and keep you on it.

  • Get equipped to CAGE DISTRACTION, amplify energy and move fluidly through challenges and struggles.

About Gerald L. Ford & Legit Concepts

Certified Master Chef, Gerald Ford has spent years learning from the best chefs, cooks, and establishments globally, having worked with Master Chefs, Michelin Starred Chefs, Bocuse d'Or Competitors, and Olympic Competitors. Legit Concepts is now working to concentrate on those lessons learned and bring them to you. Learning through my platform, you will save on the massive investments of time and money from learning it on your own through trial and error. I believe that a chef will always be a craftsman before they can be considered an artist. Only through mastery of the fundaments and a fully developed understanding of the raw materials can this level of expertise be achieved. Through mentoring, coaching, accountability, and personal growth, I am here to evolve the kitchens' culture and practices around the world. It is time for the toxic, shadow kitchen culture to be replaced. Craft and education must meet. Our responsibility is to ensure that the generations behind us learn about quality, wholesomeness, and technique. Our commitment is to ensure that the generations behind us understand the standards, practices, and philosophies that will serve as the building blocks to a successful career. Our responsibilities as chefs are to evolve how we teach, mentor and coach to ensure our message reaches our students. Standards like expectations need to be raised, not lowered, and that message needs to be precise and consistent. There will always be a critic of something we do. Sometimes the truth hurts, but it is our responsibility to tell it. Our message is our responsibility. My commitment is to the future of our industry.